Understanding Color Psychology in Branding…

Color psychology is the understanding of color and how they evoke feelings or specific responses based on what is associated with the particular color or color group. When building your brand, you should consider the colors being used to associate with your brand. What do you want your customer to feel when they see your brand? How should they feel wearing your brand?
Fast food companies tend to use the color red in their brand colors, ex: KFC, Red Robin, P.F. Chang, to name a few. These are well-known establishments, and they have to use the color to tap into the psychology of red, but what does red mean? Red is associated with rage, passion, love and leadership. Companies in the medical field use the color blue, but it goes a little bit further they use light blue very few brands into other shades of blue, this can be seen in Florida Blue, Blue Cross, Anthem Insurance, Mid-State Hospital, and Yale New Haven Hospital. Blue is associated with calming, blues, even depression depending on the shade or hue.
Another example of color association is the use of 'PINK' in a feminine brand like clothing or female own businesses Lily's Closet, Lilly Lashes, House of Lashes, Vitoria Secret, to name a few. The face these brands use a similar shade of pink signifies that pink is feminine, and they are trying to attract that type of customer.
There is a brand named Rebalaccess that has every color in the rainbow in its branding. The psychology of this is the inclusion of all people; as a cosmetic brand the colors most used are nudes, pinks, black and white for a clean neutral tone, but they wanted to stand out as a lash brand they use will never miss them.