TikTok as a marketing tool

TikTok has gained a lot of traction over the recent year. "Now a diverse platform spanning ages, geographies, and interest, Horowitz, E. (2021, March 02)." Since TikTok has such a wide range of people there is an opportunity for many companies and brands to utilize this platform to their best advantage by creating content and potentially going viral through these shorts videos. TikTok also allows a lot of organic engagement given the fact that most of the content created is one's authentic self unlike content on Instagram which is more glamorous and "fake". Some of the best content to create on TikTok is through storytelling and one company that has gained a lot of traction from this is Chipotle. TikTok also allows businesses of all sizes and budgets to be able to create content and gain that organic reach that may be hard to gain on other platforms. TikTok is still growing and companies can take advantage of this platform with the right approach. 

This article dives into the importance of using TikTok in this day in age. It is a platform that is very diverse so you can niche down and really target your audience in a new creative way. I personally think that it is important for brands and companies to utilize any social media platform that has a diverse audience and is budget-friendly because there are endless marketing possibilities with a platform like TikTok. People are now on their phones and social media more than ever with this pandemic. As marketers, we have to use all social media platforms to our advantage and make content that is able to reach all platforms to maximize our reach.